Privacy Policy

What personal data we collect and why we collect it


In order to maintain our business and provide good service to our customers, we need to collect some personal data.

We collect and store personal data in order to fulfill agreements with our customers.

In addition, personal data is stored for billing and marketing purposes.


When visitors leave comments on the website, we collect the information displayed in the comment form as well as the visitor’s IP address and user agent string to help detect spam messages.

An anonymized string created from your email address (also called a hash value) may be sent to the Gravatar service to determine whether you are registered there. The privacy policy for the Gravatar service can be found at Once your comment is approved, your profile picture will appear publicly along with your comment.


If you upload images to the site, you should avoid uploading images where the EXIF ​​data includes GPS location data. Visitors to the website can download and retrieve all positioning data from images on the website.

Contact form

The data you enter in the contact form will be forwarded for feedback. We also collect your name, email address, telephone number, message, IP address, etc. in connection with you contacting us or shopping in our webshop.


When you shop with us, we store your personal data within our internal systems. You can find out which data we store about you directly on the web and request deletion, see the paragraph next to the bottom of this page. (Disclosure of information).

In our webshop, data such as name, address, e-mail, date of birth, postal code, telephone number, but not exclusively, may be processed for order fulfillment purposes. After a successful purchase, an order history is also saved, which you can always view on your pages.

Cookie files

If you leave a comment on our website, you can choose to save your name, email address and website address in cookie files. This is for your convenience so that you don’t have to fill in this information again the next time you post a comment. These cookies are valid for one year.

If you have an account and log in to this website, we will create a temporary cookie file to check if your browser accepts cookies. This cookie file does not contain any personally identifiable information and disappears when you close your browser.

When you log in, we will also create several cookies to save information about your login and your choices for designing the screen layout. Login cookies are valid for two days and layout selection cookies are valid for one year. If you tick “Remember me”, your cookie will remain for two weeks. If you log out of your account, the login cookies will be deleted.

If you edit or publish an article, an additional cookie file will be saved in your browser. This cookie file does not contain any personal data but only indicates the post ID of the article you just edited. It is valid for 1 day.

Embedded content from other websites

Articles on this website may contain embedded content (for example, videos, images, articles, etc.). Embedded content from other websites behaves exactly the same as if the visitor has visited the other website.

These websites may collect information about you, use cookies, embed additional third-party tracking and monitor your interaction with said embedded content, including tracking your interaction with this embedded content if you have an account and are logged into the website in question.

Legal basis for collection and retention period

With your consent, we collect data about you to fulfill our agreement between us and our legal obligation.

The retention period for your data depends on how you interact with pingdash AB.

  • We save your data for 90 days from the contact form. (Contact Us).
  • When you place an order in our webshop, we save your data for up to 36 months. In addition, by law we must save your data for 7 years.
  • If you contact us by e-mail, your data will be saved until we receive a request from you to delete your data.

The above time periods only apply if you actively end your relationship as a customer to pingdash AB but do not request deletion yourself, as long as pingdash AB and you have an active customer relationship, we will save your data as long as this relationship continues.

Who we share your data with

We share your information with third party providers to fulfill our obligations to you. We must disclose your information to, for example, shipping companies or payment providers.

How long we keep your data

If you write a comment, the comment and its metadata will be saved indefinitely. The reason for this is that we need to be able to find and approve follow-up comments automatically and not queue them for review.

For users who register on our website (for example the web shop), we also save the personal data you enter in your user profile. All users can view, edit or delete their personal data at any time (with the exception that they cannot change their username). Even site administrators can see and edit this information.

What rights you have over your data

If you have an account or have posted any comments on this website, you can request an export file of the personal data we hold about you, including any information you have provided to us. You can also request that we delete all personal data we have about you. This does not include any data that we are required to save for administrative, legal or security purposes. See more how to request this information under the section Disclosure of information.

Where we send your data

Visitor comments may be checked through an automated spam detection service. We can also make use of so-called credit checks with payment providers.

Where we store your data

All information about you is handled with the utmost care within our systems to ensure that it is handled in a safe and secure manner. We always strive to only process and store your data within the EU/EEA. The data may, however, under certain circumstances be transferred to, and processed within, a country outside the EU/EEA by a company with which pingdash AB has an agreement. When we process your data, we are determined to protect your data with an adequate level of protection in line with that established within the EU/EEA.

pingdash AB contact information

We are located in Borlänge at the address Prosavägen 3, 784 61 Borlänge.

You can email us at [email protected] or call us at +4610-424 79 90

How we protect your information

All information about you is encrypted in our database. All communication during a purchase is encrypted and cannot be read by outside parties. If you pay through a payment intermediary, it is the payment intermediary who will provide your details and only send us an information code about the purchase

What procedures we have for data leaks

We have active protections and firewalls that monitor our systems, in the event of a possible intrusion, pingdash AB will publish information about this event in its news center.

From which third parties we receive data

We receive data from freight brokers, payment brokers and other external actors for statistical measures but also payment and delivery services.

What automated decision-making and/or profiling we do with our user data

If you are a private customer with us, your information may be disclosed to a payment intermediary for an automated decision on credit.

Disclosure of information

You have the right to receive a maximum of 1 time per calendar year from the information pingdash AB stores about you, to use this right you can email us at [email protected]


You have the right to withdraw consent to the use of your personal data at any time by contacting the data controller. If you believe that we have handled your personal data in a way that is not compatible with our stated directives, you have the right to complain to a supervisory authority. (Data Inspectorate)

By using Pingdash AB’s services, the customer binds himself to the currently valid personal data processing agreement (click to open).

Contact information for personal data representative & personal data manager

Name: pingdash AB (personal data representative)
Telephone: +4610-424 79 90
Email:  [email protected]

pingdash AB (personal data controller)
Organization number: 559269-9150
784 61 Borlänge

If we don’t agree

The technical solution on which our store rests meets GDPR requirements both in terms of security and fulfillment of data subject’s rights.

Our supplier also provides an agreement where they undertake to fulfill the requirements set by the GDPR.

According to the GDPR, you as the owner of personal data have the right to information about what is stored about you.

  • You have the right to have incorrect information corrected.
  • You have the right to be deleted from various registers.
  • You have the right to move your personal data and make objections.
  • You have the right to complain about data processing and may be entitled to compensation.

You can see more detailed information about the GDPR on the data inspectorate’s website: